mental health services

“Marketing mental health services is not just about selling a service; it’s about promoting hope, healing, and the possibility of a brighter tomorrow.” – Unknown

Most businesses use marketing tactics to generate new business. However, many mental health practitioners have little-to-no training in marketing and have no idea how to market their mental health services. Following is a primer on mental health marketing, including tactical ideas for marketing a mental health practice.


Basics of Mental Health Marketing

The basic principles of marketing are usually expressed as product, price, place, and promotion. In this article we’re going to focus on promotion, so here are the basic tenets of promotion.

  • Know your audience First, identify who’s going to be interested in your services. (For example, if you focus on working with children, your audience is probably parents since they make the decisions about mental health care.) Next, find out what matters to your audience of prospective decision-makers and what attitudes they may have. If you understand what matters, it’s easier to come up with a meaningful message.
  • Understand your competition What are the alternatives for care? Are there other mental health practices in the area? Are there community clinics? Is doing nothing a common alternative? What are the pluses and minuses of each alternative?
  • Define your message/identity This requires an understanding of how your services are different from and better than the competition’s, and how you solve a problem for the audience. Also decide how you want to present yourself.  Calm and soothing? Vibrant and energetic? This tone or personality coupled with your message will define your brand identity.
  • Follow a plan A marketing plan will serve as a roadmap for your efforts and will help you stay on  track.
  • Be known Clients will only come to you if they know you exist so visibility is key.
  • Be consistent No matter where you/your practice show up in marketing, your brand identity needs to be the same in order to build visibility (see step #5).

If these steps seem overwhelming, consider hiring a partner, like Dunn Pellier Media (DPM), who has expertise in marketing mental health services.


Tactics for Marketing Mental Health Services

An effective marketing plan will include a variety of ways to reach your audience with your message and identity.  Here are some important tactics.

  • Website  An attractive, effective website is an essential marketing tool. This is where most of your prospective clients will go to learn about you, your services, and your message. Since more and more web traffic is through smart phones and like devices, make sure your site is optimized for mobile.
  • Blog A blog is a great way to stay current online and showcase your expertise.  A blog is also a way to engage with prospective clients.
  • SEO Both your website and your blog posts should be optimized for important keywords. This will make it easier for you to be found on the web.
  • Traffic building If you want prospective clients to find you on the web, SEO is just the beginning when it comes to building traffic. A combination of the following works well:
  • Social media  You will need to use the platforms your audience uses. Then post items of interest regularly, and direct readers to visit your site.
  • Public relations News releases, articles, events, books/ebooks, case studies/testimonials, and more can be used to attract attention and generate web traffic.
  • Email You can send emails and text messages to remind prospective clients of events, blog posts, and articles.
  • Advertising  Paid advertising on social platforms and in search engine results can also generate traffic to a website.


DPM Knows Mental Health Marketing

Dunn Pellier Media (DPM) specializes in growing mental health and wellness brands with savvy marketing. Contact us today to see how our expertise can help elevate your brand. 

Dunn Pellier Media is an established health, wellness, and lifestyle pr firm in Los Angeles. Our CEO Nicole Dunn is a former Senior Level Television Producer who started DPM around health and wellness after seeing a lack of positive health coverage in the media marketplace. She is a thought-leader in all things health and fitness and often writes for Forbes Magazine covering all things wellness.