Health Tech PR is in Demand…
The advances of using technology to improve patients health at home, and the way they are diagnosed and treated in hospitals and clinics around the world is not slowing down. With the latest surge in AI utilization and continued investment for in-home care products and telehealth, 2023 is an exciting year for health tech companies. Take a look at how to get your brand heard with effective health tech PR.
What is Health Tech PR & Marketing?
Health technology consumers have been embracing new products and services for a long time. With the COVID-19 pandemic and resulting mass-adoption of in-home self-care products and services the demand has sky-rocketed in the past few years.
As the market reacts to this demand increase we see a surge in products and services available. This is where a proven health technology PR agency comes in, to elevate your brand above the rest using national online and TV media coverage, social activations and digital media strategy and thought-leadership.
What is Successful Health Tech Marketing & PR Strategy?
It goes without saying that this will look different for almost every brand. Every product and service has a niche audience that campaigns need to be tailored to. In general, identifying digital platforms that your audience uses and sharing relevant, timely content to evoke a positive awareness of your brand is a great start.
GAINSWave enlisted DPM to bring awareness to GAINSWave as the original provider of sexual wellness shockwave therapy. With a saturated market, DPM needed to position GAINSWave as the best, most non-invasive, pain free treatment that provides long-lasting results.
DPM utilized the media’s interest in sexual health, overall wellness and general health and medicine topics to create relevant pitch angles that positioned GAINSWave and its medical providers as key experts that could provide commentary for stories. In doing so, our efforts resulted in 87+ pieces of coverage with a 4.66 billion online readership that either drove traffic to the GAINSWave website or were GAINSWave-focused stories.
The Right Health Tech PR & Marketing Agency Makes the Difference
Partnering with an agency who can demonstrate proven results is the first step in any successful PR campaign. Contact us today to see how our knowledge, experience and network can help elevate your health technology organization or brand. Get instant access to national online and TV media, social activations and digital media strategy and PR experts with a customized strategy for you and your brand.
Dunn Pellier Media is an established health tech PR firm in Los Angeles. Our CEO Nicole Dunn is a former Senior Level Television Producer who started DPM around health and wellness after seeing a lack of positive health coverage in the media marketplace. She is a thought leader in all things health and fitness and often writes for Forbes Magazine covering all things wellness.