About XERSIZER
The Xersizer is the world’s first and most potent hydro penis pump, which can increase penis size, improve stamina, boost blood flow, and promote overall penile health. Xersizer is used in the shower or bath and uses hydropower to create negative pressure inside the vessel allowing maximal expansion of the penis. It is the world’s best-selling and only FDA-regulated hydro penis pump, providing a safe and effective way to exercise an area neglected in the gym, the penis, completing a proper full-body workout.
Million Audience
Pieces of Coverage
Their Challenge
As a new brand entering the male sexual health space, Xersizer faced the dual challenge of gaining trust from media outlets and overcoming the sensitive nature of its core topic. Discussions about penis health can be particularly complex without endorsement from credible sources such as medical professionals or sexual health experts. Additionally, consumers often hesitate to try new products in this category without strong testimonials, expert guidance, self-care tips, or validated scientific research to support the claims. To address these barriers, Xersizer needed to secure a reputable medical spokesperson, leverage its existing medical studies, and provide transparent, evidence-backed information to establish its credibility and ensure confidence in its quality assurance practices.
Our Challenge
Male sexual health remains a sensitive and often stigmatized topic, presenting unique hurdles when it comes to securing open and positive media coverage. Many outlets approach this subject cautiously, wary of public perception and potential backlash, requiring us to navigate the conversation tactfully and precisely.
Adding to the complexity, the promotion of sexual health products and services is tightly regulated, with stringent guidelines governing content creation and distribution. This demanded a strategic approach to ensure our messaging resonated and complied fully with these regulations, balancing creativity with credibility.
Cultivate media coverage opportunities in top-tier health, wellness, sexual health and lifestyle media outlets
DPM set out to do the following:
- Specialist in Sexual Health: Ensuring we had a media lead with a background in male sexual health.
- Targeting Fitness/Sexual Health Outlets: By addressing both fitness performance and sexuality, Xersizer appeals to a broader audience, particularly fitness enthusiasts seeking holistic solutions to enhance performance both in the bedroom and at the gym.
- Credibility: With a focus on the science behind the product, we needed to secure medical spokespeople who established themselves as credible and trustworthy in the male sexual health industry.
- Community Building: We wanted to actively engage with the Xersizer audience by fostering a sense of community through sponsorship of events.
Strategic Media Representation and High-Impact Partnerships
Secured Expert Representation: DPM enlisted a reputable urologist and sexual health expert to serve as the brand’s spokesperson, leading the charge in TV, print, online interviews, podcasts, and social media engagements to establish credibility and trust.
Developed Targeted Media Outreach: DPM curated specialized media lists spanning health and wellness, fitness, tech, e-commerce, sexual health, and lifestyle sectors. This strategic targeting secured diverse media placements across print, digital, and broadcast platforms.
Facilitated High-Visibility Partnerships: DPM leveraged sponsorship opportunities at premier sporting events and positioned the brand through celebrity gifting programs, amplifying its visibility and cultural relevance.
Our Results
DPM secured high-profile media placements for Xersizer, achieving prominent features in leading fitness, wellness, and lifestyle outlets. This comprehensive media outreach not only enhanced the brand’s visibility but also sparked increased consumer interest and led to a measurable rise in product sales, cementing Xersizer’s status as a leader in the men’s sexual health industry.
Key placements included Men’s Health, Maxim, GQ, Huffington Post, ABC News (Tampa), Gothamology, Sex and Psychology Podcast, Shameless Sex Podcast, Authority Magazine, Kat on the Loose Podcast, and WFLA Radio, among others. Additionally, DPM secured strategic partnerships with major organizations such as the NFL, CrossFit, and Center Podium (Bodybuilding), further elevating the brand’s profile.
A blend of earned media and pay-to-play opportunities allowed DPM to extend the reach and impact of the campaign, ensuring broad, high-quality coverage.
Media Coverage
