About Wellness Your Way Festival
The Wellness Your Way Festival (WYWF) is a three-day health and wellness festival, co-founded by Kroger Co. and Grammy-nominated singer and songwriter, Jewel. With this year’s launch into a new city—Denver, CO—the WYWF expanded its reach, helping thousands of attendees find their personal path to health.
Commissioned for the second year in a row, Dunn Pellier Media (DPM) was tasked with driving regional and national recognition of the WYWF. Leveraging the profiles of the festival’s co-founders and Celebrity talent, DPM created a PR campaign that surpassed the client’s goal of 1 Billion impressions. Our team implemented creative methods, crafting narratives amalgamating with trending industry topics to scale consumer awareness and increase festival attendance.