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About Wellness Your Way Festival

The Wellness Your Way Festival (WYWF) is a three-day health and wellness festival, co-founded by Kroger Co. and Grammy-nominated singer and songwriter, Jewel. With this year’s launch into a new city—Denver, CO—the WYWF expanded its reach, helping thousands of attendees find their personal path to health.

Commissioned for the second year in a row, Dunn Pellier Media (DPM) was tasked with driving regional and national recognition of the WYWF. Leveraging the profiles of the festival’s co-founders and Celebrity talent, DPM created a PR campaign that surpassed the client’s goal of 1 Billion impressions. Our team implemented creative methods, crafting narratives amalgamating with trending industry topics to scale consumer awareness and increase festival attendance.


Billion Total Media Impressions


Billion Media Impressions Pre- and Post-Festival Coverage


Thousand in Increased Attendance


Our Results

  • Our campaign results: 1.51 Billion Total Media Impressions.
  • Media contacts across broadcast, print, digital, and influencer mediums attended the Denver and Cincinnati Festivals. Including contacts from Denver’s 303 Magazine, and Colorado Parent, as well as BuzzFeed, Thrive Global, Authority Magazine, Impact Theory, and Popsugar.
  • 51 Billion media impressions garnered from pre- and post-festival coverage with outlets such as AARP, Forbes, BuzzFeed, Us Magazine, OK!, In Touch, Radar Online, and Medium, to name a few.
    Secured new talent for WYWF panels including Liz Moody (mindbodygreen), Samia Gore (CEO, BODY Complete Rx), and Jason Mitchell (President and Co-Founder of HempFusion).
  • Festival attendance increased from 25k in 2018 to 50k in 2019.

A Word From Our Client

“The DPM team are enthusiastic, passionate professionals who will hustle for your brand or event, the right way. They are easy to work with and have great relationships in TV, digital, print, influencers and more, they are the perfect fit for our event. Do your brand a favor and work with DPM."

Carese Bartlett – Marketing Director of WYWF

Media Coverage