Founded in 2009 by leading personal trainer Nick Mitchell, Ultimate Performance is renowned for its stunning body transformations of over 25,000 clients around the world – including many Hollywood celebrities. The company has nearly two dozen private personal training facilities across the globe in major cities like London, Los Angeles, Washington D.C., Hong Kong, Dubai, Sydney, and Amsterdam, and employs over 300 elite personal trainers.


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Million Total Online Audience of Outlets


Million Broadcast Viewership

Their Challenge

After a long hiatus from running an active PR campaign in the U.S., U.P. enlisted Dunn Pellier Media to once again bring the brand’s name front and center for mainstream media and consumers by launching and promoting the company’s new fitness and nutrition apps UP Transform and UP On Demand, and increasing awareness of the brand’s two U.S. locations in Washington D.C. and Los Angeles. 


Our Challenge

DPM was challenged with reviving U.P.’s media presence within the U.S. after being largely absent from the media landscape for years, and establishing the brand as a category leader in an increasingly saturated market of competing fitness apps, and its limited brick and mortar locations within the U.S.



Create brand awareness and launch new fitness and nutrition apps

DPM set out to 

  • Reintroduce the Ultimate Performance brand to mainstream and local media.
  • Promote the brand’s new fitness and nutrition apps as go-to resources for anyone looking to achieve their own celebrity-worthy transformation – anytime, anywhere, and for a fraction of the cost.
  • Re-introduce U.P.’s CEO Nick Mitchell as credible source for a range of fitness, wellness, and business editorial profiles and Q&As.
  • Increase overall media coverage of U.P. nationally and in its local U.S. locations.
PR Strategy

Cultivate media coverage opportunities in top-tier fitness, health and wellness media outlets

DPM was able to leverage U.P.’s impressive transformation testimonials with top celebrities and clients to create timely story telling angles and deliver ongoing media mentions, profiles, and feature story coverage – locally and nationally.


Our Results

As a result of DPM’s work, U.P. was able to establish a high-profile launch of both new apps, increase traffic to its website and help grow its membership base at its local brick and mortar locations. DPM’s media results included segments with the number one news programs in the D.C. and LA markets – “The KTLA Morning News,”“Great Day Washington (CBS 9),”“Good Day D.C. (FOX 5),” and numerous ongoing placements with CNN.com, Well + Good, Yahoo, Muscle & Fitness, Men’s Journal, Bustle, INSIDER, Eat This Not That, Parade, Huffington Post, AskMen, etc. 



A Word From Our Client

"Nicole, Melissa, and all the team at Dunn Pellier Media worked tirelessly on our account, using their extensive network of contacts to generate some fantastic coverage for Ultimate Performance. They secured coverage for us on prestigious national TV stations, magazines and websites, and were invaluable in helping us with our brand exposure in the US. Highly recommended!"

Stefan Jarmolowicz, Head of Global PR at Ultimate Performance

Media Coverage