About The Spa Dr./Dr. Trevor Cates

A core belief for The Spa Dr. brand, is that overall well-being empowers beauty. The doctor-formulated, clean skincare products and supplements use non-toxic ingredients that support both skin health and hormones without harsh chemicals.  By addressing both internal and external needs, the brand’s holistic approach offers consumers products they can feel good about.  As a nationally-recognized naturopathic doctor and pioneer in holistic wellness (appointed to California’s Bureau of Naturopathic Medicine Advisory Council), Dr. Cates (Founder of The Spa Dr.) has already made a lasting impact. She is a go-to expert in clean skincare, holistic wellness, and the science of radiant skin. 



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Million Total Audience Readership

Their Challenge

The Spa Dr.’s high-quality clean wellness and beauty products needed a comprehensive PR campaign to:

  • Increase brand awareness and credibility: Position The Spa Dr. as a trusted leader in the clean wellness and beauty space, building strong recognition among both media outlets and mass consumer audiences.

  • Boost product sales: Leverage expanded media attention and strategic placements to drive consumer interest and purchase intent across key product lines.

  • Highlight Dr. Cates’ expertise: Elevate Dr. Cates as a thought leader in holistic beauty and wellness, showcasing her knowledge, credibility, and unique approach to clean, effective self-care solutions.

The campaign aimed to create a cohesive narrative that connected product innovation, consumer education, and Dr. Cates’ professional authority, ultimately strengthening brand loyalty and market presence.

 

Our Challenge

Dunn Pellier Media was brought on to lead a comprehensive PR campaign to position The Spa Dr. as a unique and high-quality clean beauty and wellness brand.  Using strategic positioning, DPM needed to educate consumers and the media on the effective benefits of using The Spa Dr.’s all-natural products as part of a holistic wellness routine.

A core challenge was bringing media attention to how The Spa Dr. products specifically benefit women who are 40+ years old entering the perimenopause and menopause phases of life.  Additionally, DPM faced the challenge of gaining visibility for The Spa Dr. within a crowded market and media landscape.



Goals

Positioning The Spa Dr. as a Science-Backed, Wellness-First Brand

Expand media visibility for The Spa Dr., positioning Dr. Trevor Cates as a leading authority in holistic wellness and beauty for women 40+. Secure top-tier press and podcast placements, highlight the intersection of wellness, beauty, and hormone balance through clean living, and target major beauty and wellness awards to boost brand credibility.

  • Expand media visibility for The Spa Dr. and its broad applications in wellness, longevity, and beauty.
  • Position Dr. Trevor Cates as an authority in the holistic wellness and beauty space, especially targeting women 40+.
  • Secure high-impact, top-tier press placements and podcasts to attract new customers and overall media.
  • Emphasize the importance of the wellness+beauty crossover and hormone balance through clean living.
  • Target top beauty and wellness awards to boost credibility.
PR Strategy

Multi-Platform PR Campaign to Elevate The Spa Dr.’s Presence in the Media and the Consumer Eye

  • DPM crafted a multi-platform beauty and wellness public relations campaign that spotlighted The Spa Dr. ‘s uniquely formulated products.  We created narratives around The Spa Dr.’s clean, holistic beauty and wellness approach while emphasizing the effectiveness of their products. DPM offered product samples to media members and influencers to provide firsthand experiences and increase conversation around The Spa Dr. products and applications.  Through strategic positioning, DPM also brought The Spa Dr. beyond the scope of beauty and into the areas of women’s wellness, longevity, and biohacking. 



  • The team leveraged The Spa Dr.’s superior products and Dr. Cates’s expertise to propel the brand’s credibility and visibility, delivering a campaign that spanned lifestyle, beauty, and health and wellness media.  DPM also curated narratives that offered Dr. Cates’s engaging insights to acquire interview opportunities on relevant podcasts.  



Results

Our Results

The campaign drove heightened brand awareness and helped The Spa Dr. expand its visibility within a broader audience and media scope.  The team secured over 80 media spotlights in local, niche, and top-tier publications.  DPM also secured in depth podcast interviews for Dr. Cates, further spreading the message of the impact of clean beauty as a part of a holistic lifestyle.

Media Highlights:

  • Glamour: “What Does Ashwagandha Do? Here Are All the Benefits”
  • Women’s Health: “What Is Oxidative Stress? Causes And How To Reduce It, According To Experts”
  • First for Women: “11 Genius Ways to Help Your Hair Grow—Experts Say These Really Work”
  • Daily Mail: “Hair experts weigh in on whether an ‘everything shower’ is actually DAMAGING”
  • CNN: “Crepey skin is normal, but these derm-recommended products can help your skin look more youthful”
  • Shape: “The 2025 Shape Beauty Awards: Editor-Tested & Expert Approved Products to Elevate Your Beauty Routine”
  • The Sun: “The 75p ‘granddaddy of spices’ that gives you glowing, youthful skin – and you may see key health boosts too”
  • CNN:  “The Ultimate Clean Beauty Guide: 50 Must-Have Products for Every Routine”

Podcast Highlights:

  • Raw Beauty Talks:  “Your Best Summer Skin and Hair with Dr. Trevor Cates”
  • Spa, Skin, and Beauty:  “Dr. Trevor Cates on Hormonal imbalances and their effects on skin health, including acne, premature aging, and inflammation”
  • Mindbodygreen:  “ Tune In: How Hormones Influence Skin Health Through Menopause & More”
  • The Joel Evan Show:  “Hormones, Stress, and Skin: The Hidden Triggers of Aging – Dr.Trevor Cates”
  • Heal Thy Self:  “Skin Doctor: Skin Won’t Heal Until Your Gut & Hormones Do ft Dr Trevor Cates”

Why it matters: This PR campaign generated more awareness and consumer conversation surrounding The Spa Dr. brand and Dr. Trevor Cates.  By aligning the brand’s mission with wellness and beauty trends involving clean ingredients, longevity, and holistic living, DPM helped solidify The Spa Dr.’s unique value in the market and the media. 

Media Coverage