About STEPPIN
Steppin is a revolutionary fitness and wellness app designed to tackle screen addiction and physical inactivity by redefining how users engage with movement. The app, founded by Paul English, empowers individuals, especially Gen Z, to prioritize mental and physical well-being through innovative technology and user-friendly features.
Pieces of Coverage
Million Estimated Online Readership
Domaine Authority
Their Challenge
The fitness and wellness app arena is already very crowded. To break free of the crowd, it was important for us to establish credibility and resonate with Gen Z specifically. However, the primary focus was to successful launch, securing national media coverage, and building a strong foundation of awareness and engagement for Steppin.
In addition, Steppin had already launched their PR campaign and secured many high-profile pieces including Mashable, Fast Company, the New York Post, Success Magazine, and the Boston Globe prior to us coming onboard.
Our Challenge
DPM’s challenge was to develop tailored pitches to position Steppin as a groundbreaking fitness and mental health solution, highlighting the app’s unique approach to integrating movement with mindfulness and accountability through targeted storytelling.
Position the Steppin App and Paul English as Visionary Innovators
Establish Steppin and its founder, Paul English, as leaders revolutionizing wellness technology. Highlight their innovative approach to using technology to inspire healthier habits, positioning Paul as a trusted expert and thought leader at the intersection of fitness, wellness, and tech.
- Showcase Steppin’s Unique Features and Benefits for Gen Z: Emphasize the app’s ability to tackle screen addiction and physical inactivity with its user-friendly, movement-centric approach. Focus on its positive impact on mental and physical well-being, particularly for Gen Z users navigating these challenges.
- Boost Visibility Through Strategic Media Outreach: Focus on outlets aligning with Gen Z, health-conscious individuals, and tech enthusiasts to maximize reach and encourage adoption.
- Establish Steppin as a Leader in Wellness Tech: Position Steppin as a trailblazer in the wellness tech industry, driven by Paul English’s visionary leadership and mission to inspire meaningful change. Showcase the app’s role in setting a new standard for how technology can promote healthier, more balanced lifestyles (literally stepping in when you feel compelled to scroll on social media; it stops you in your tracks!)
Targeted National Media and Influencer Partnership Approach
DPM Strategy
- Fitness Tech Thought Leadership: Positioned Paul English as a pioneer in wellness tech, integrating mental health, screen-time awareness, and movement for Gen Z.
- Targeted National Media Outreach: Secured placements across fitness, wellness, business, tech, and lifestyle outlets with a fresh storytelling lens.
- Social Media Campaign Activation: Executed an agile month-long social strategy to drive grassroots buzz with micro-influencers across TikTok, Instagram, and YouTube
- Message Optimization: Framed Steppin’s key differentiator – stopping mindless scrolling and replacing it with meaningful movement.
Our Results
In just eight weeks, DPM reignited Steppin’s launch momentum while adding cultural relevance and new layers of brand engagement.
Top Media Placements:
- LifeHacker
- Yahoo Life
- Fit Insider
- Athletech News
- PharmaTech News
- EatingWell Magazine
- Business Insider
Key Social Media Features:
- @lifewithjordan (29K followers)
- @bellsmariee (1.6K followers)
- @lakishammosely (6.1K followers)
- Reached out to over 200 content creators from over 7 different counties
Why It Matters
This campaign showcased Dunn Pellier Media’s ability to pivot between corporate PR, fitness tech strategy, and modern social activation, laying the foundation for long-term brand equity and user growth in today’s fast-evolving wellness market.
Media Coverage
