About MyNetDiary
MyNetDiary is a direct-to-consumer calorie and exercise tracker, available online and via an app, with 12 million global users. MyNetDiary guides user’s weight loss journey’s with accurate calorie counting, weight loss forecasting and personalized daily insights.
Pieces Of Coverage
Million UVM Download
Billion Online Readership
Million est. Coverage Views
Their Challenge
MyNetDiary was one of the original calorie tracking apps however the market has since become very crowded with more modernized versions such as NOOM, making their debut with significant investor backing and the ability to spend significant funds on primetime advertising and top-level advertorials.
Outside of new recipes debuting, the brand didn’t have any significant new features launching and many considered their branding outdated.
Our Challenge
Over a 13-month contract period, the Dunn Pellier Media team faced the challenge of distinguishing MyNetDiary from its newer and more innovative competitors.
Furthermore, the COVID-19 pandemic made health-related topics difficult to leverage as news about vaccines and new variants dominated the media cycle.
Familiarize American Media Outlets and Elevate MyNetDiary
DPM set out to secure Online & Print PR for MyNetDiary with the goals of:
- Familiarizing American media outlets with MyNetDiary while building a solid media foundation in the US marketplace and beyond.
- Explaining why MyNetDiary is a winner for people all over the world, especially during this challenging virus and the stay at home restrictions.
- Elevating MyNetDiary and its registered dietitians’ nutritionists in the media.
- Gaining the attention of consumers in the health, wellness and nutrition space.
- Continuing the educational conversation around healthy lifestyle, nutrition, diets, healthy weight loss, motivation and fitness.
Build Credibility
Establishing MND’s credibility as one of the original and most highly-rated of the calorie tracking app.
Covid-19
The DMP team made sure that MyNetDiary was always part of the conversation when it came to pertinent app and wellness roundups as well as gifting “the gift of health” stories.
Focusing On Registered Dietitians And Exceptional Recipes
One way that the DMP team familiarized media outlets with MyNetDiary was through elevating their registered dietitian in the media to highlight tips for healthy weight loss and speak to important misconceptions and trends along with key topical issues. We also submitted unique angles and recipes for coverage opportunities, especially around seasonal happenings like Spring, Thanksgiving, Christmas and the New Year where challenges around weight loss are often heightened.
We also cultivated pitch angles around the benefits of tracking during COVID-19 and why it’s the only sustainable way to lose/maintain weight, tips to losing those pandemic pounds and a guide to staying on track during summer road trips and travel.
Roundups And Gift Guides
The DMP team made sure that MyNetDiary was always part of the conversation when it came to pertinent app and wellness roundups as well as gifting “the gift of health” stories.
Unique Selling Points, New Features And The Launch Of Carb Genius
With a variety of pertinent pitch angles, DMP worked on establishing MND’s credibility as one of the original and most highly-rated of the calorie tracking app’s, promoting its unique selling points along with new features, including hundreds of recipes, the launches of specialized diets – from KETO to Vegan – and its noteworthy team of registered dietitians who, putting health & wellness first, guide users in reaching their weight loss and maintenance goals. We also did a launch campaign around their low-carb app, Carb Genius, which debuted in summer 2021.
Our Results
Despite the challenges, the Dunn Pellier Media team was able to secure top outlets by creatively pitching scientific findings, recipes, and wellness-focused tips.
DPM secured online coverage in many publications including Business Insider, Reader’s Digest, Chicago Now, Parade, CNN and Yahoo, to name a few.
Media Coverage
Awards & Recognition
