About Lagree Fitness – Sebastien Lagree

Lagree Fitness, frequently referred to as Lagree or The Lagree Method, was invented by legendary fitness professional Sebastien Lagree and is founded on the five components of physical fitness: endurance, cardiovascular fitness, body composition, flexibility, and strength.  Focusing on core, strength, and endurance, Lagree is a high-intensity, low-impact, anti-inflammatory exercise method that tightens, strengthens, and tones in as little as 20 minutes a session by incorporating bodybuilding principles and movements that include up to 600 muscles at once, making this method highly time-efficient to those looking for quick, long-lasting results.  All Lagree machines are engineered to teach users at a slow pace for long sets and are equipped with springs, rather than weight, since resistance and tension innate to springs are variable, allowing users to adjust tension by adjusting body placement.



5.43

Billion Audience

18.6

Million Estimated Views

190

Pieces of Coverage

Their Challenge

Despite its global success, Lagree Fitness struggled with a common misconception in the U.S being mistaken for Pilates. This confusion diluted its unique identity and overshadowed its science-backed, strength-focused approach.

In a crowded fitness market, the brand needed to clearly differentiate itself, inspire new studio growth, and boost patented equipment sales. The challenge was to educate, inspire, and convert, positioning Lagree as the next evolution in low-impact, high-intensity training while elevating Sebastien Lagree as a visionary industry leader.



Our Challenge

Dunn Pellier Media was brought on to lead a comprehensive PR campaign to position Lagree Fitness as a unique and effective modality that is carving a new path in the fitness industry.  Using strategic positioning, the agency crafted a compelling story that bridged fitness culture, business strategy, opportunity, and thought leadership.

A core challenge was to bring media attention to the unique features of Lagree and what sets it apart from Pilates and other “copycat” gyms.  Additionally, DPM faced the challenge of gaining visibility for Lagree Fitness innovation within a crowded market and media landscape.



Goals

Positioning Lagree Fitness as the Next Evolution of Strength-Based, Low-Impact Training

DPM set out to:

  • Expand media visibility for Lagree Fitness and highlight its unique high-intensity, low-impact method and cutting-edge equipment
  • Position Sebastien Lagree as a visionary fitness entrepreneur and industry disruptor. Secure high-impact, top-tier press placements and podcasts to attract new studio opportunities and consumers’ interest on a national and international scale
  • Differentiate Lagree from Pilates by emphasizing Lagree’s science-backed results and strength-focused approach – positioning it as the next evolution of fitness 
PR Strategy

Multi-Platform PR Campaign to Differentiate, Elevate, and Expand Lagree’s Global Presence

DPM crafted a multi-platform fitness public relations campaign that spotlighted Lagree’s superior and innovative method and equipment.  We created narratives around Lagree’s trending popularity, including amongst celebrities, as well as its success in global expansion. The team offered trial classes to influencers to offer firsthand insights into the transformative benefits of Lagree.  Through strategic positioning, DPM also brought heightened awareness to the elements that set Lagree apart from Pilates.  



The team leveraged Lagree’s expansion momentum with high-impact messaging for business and consumer audiences alike, delivering a campaign that spanned lifestyle, business, entertainment, health and wellness, and fitness media.  DPM also positioned Sebastien Lagree as a fitness disruptor, carving a new path in the industry – expanding opportunities for studios as well as the at-home gym enthusiast.  

Results

Our Results

The campaign drove vast national awareness and helped Lagree expand its message, highlighting its unique and effective strength-focused method.  The team secured over 75 media spotlights in top-tier publications and TV media, with many providing detailed descriptions that distinguish Lagree from Pilates.  DPM also secured in depth podcast interviews for Sebastien Lagree, further propelling his momentum into mass business and consumer awareness.

 

Media Highlights:

  • SELF: “Do You Really Get a ‘Better’ Workout With Lagree Than With Pilates?”
  • Bustle:  “I Went To A Lagree Class & Understand Why The Workout Is Going Viral”
  • Us Weekly:  “How to Look Good Naked With Expert Tips and Celebrity Secrets”
  • KTLA:  “Get your body ready for summer with Lab Lagree”
  • Men’s Fitness:  “I Tried Lagree for 30 Days to Boost My Squat PR—Here’s What Happened”
  • PureWow:  “I Survived Lagree, the Super-Hard Workout Craze in Los Angeles. Here’s My Review”
  • Harper’s BAZAAR:  “How to strengthen and sculpt your body by using the Lagree method, Jennifer Aniston’s go-to workout for fast results”

Why it matters: This PR campaign didn’t just generate buzz, it strategically positioned Lagree Fitness as the evolution beyond Pilates and a serious contender in the strength-focused fitness category. By aligning the method’s science-backed benefits with celebrity credibility, influencer advocacy, and global expansion momentum, DPM helped cement Lagree’s unique value proposition in the minds of consumers, studio owners, and industry media.

Testimonial

A Word From Our Client

“Thank you. Your team is kicking ass, and I was telling my right-hand person - why did it take so long for us to find you? Appreciate the work! We should have hired your agency a long time ago!”

Sebastien Lagree - Founder of Lagree Fitness

Media Coverage