The Chef’s Garden wants to grow their home and restaurant delivery business by establishing themselves as the go-to experts in flavorful and nutritious vegetables. The release of The Chef’s Garden cookbook tells the story of the farm and Farmer Lee Jones, who aims to be the reliable source of all things regenerative farming and growing vegetables. They compete with other meal and grocery delivery companies like Hello Fresh, Misfits, Farm Fresh Direct, and Blue Apron.
As a result, the Dunn Pellier Media team was challenged to develop an effective media relations strategy and message points, helping The Chef’s Garden tap into its uniqueness as a raw, not pre-prepared delivery service in that crowded marketplace. DPM also faced the task of generating buzz around healthy eating and the benefits of regenerative farming practices. Regardless of these obstacles, DPM remained steadfast in its efforts to secure top-tier editorial coverage for the brand.