With the bed-in-a-box frenzy reaching new heights, it’s no secret that the mattress industry is heavily saturated. Essentia’s main challenge is not only differentiating itself amongst competitors, but distinguishing itself as an entirely new echelon of healthy, quality mattresses and sleep products.
As a result, the Dunn Pellier Media team was challenged to develop effective media relations strategy and message points, helping Essentia tap into its uniqueness and stand out from the crowded marketplace. DPM also faced the task of generating authentic mattress reviews from top-tier editors without always having the ability to offer them a mattress to review. Regardless of these obstacles, DPM remained steadfast in our efforts to secure top-tier editorial coverage for the brand.