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About Essentia Mattress

Essentia is the world’s only natural memory foam company. Its mattresses are free of harmful toxins, allergens, and off-gases found in synthetic mattresses so that customers can reap the full health benefits of sleep, without harming them or the environment. Essentia was founded on this mission of ensuring people achieve their best rest possible, wishing them a good night… for a better day. Offering top-of-the-line, innovative, healthy sleep solutions championed by pro athletes and health gurus alike, Essentia’s patented natural memory foam and molding technology address comfort and health without compromise. You can find Essentia stores across the U.S. and Canada.

111

Pieces of Coverage

7.07

Billion Online Readership

29.4

Million Estimated Coverage Views

78

Average Domain Authority

Their Challenge

With the bed-in-a-box frenzy reaching new heights, it’s no secret that the mattress industry is heavily saturated. Essentia’s main challenge is not only differentiating itself amongst competitors, but distinguishing itself as an entirely new echelon of healthy, quality mattresses and sleep products.

Our Challenge

As a result, the Dunn Pellier Media team was challenged to develop effective media relations strategy and message points, helping Essentia tap into its uniqueness and stand out from the crowded marketplace. DPM also faced the task of generating authentic mattress reviews from top-tier editors without always having the ability to offer them a mattress to review. Regardless of these obstacles, DPM remained steadfast in our efforts to secure top-tier editorial coverage for the brand.

Goals

Editorial coverage, Interviews and Generate Brand Awareness

  • Garner online editorial coverage of Essentia products in lifestyle, wellness, and tech outlets
  • Secure interviews for Founder & CEO, Jack Dell’Accio
  • Generate brand awareness through company profile pieces
Essentia Mattress
PR Strategy

Three-Prong In-Depth Research and Strategic Thinking Approach

Build brand affinity

Feature stories, activations, customer testimonials, and collaborations.

Highlight the uniqueness of key Essentia products

Sales, “best of” roundups, home essentials, and luxury “must-haves”

TV interviews, expert commentary, podcasts

Position the brand’s Founder, CEO, and thought leader – Jack Dell’Accio – as a renowned expert in the sleep health space

Results

Our Results

Despite the challenges presented above, Dunn Pellier Media was able to maintain the trust of our client and reach our monthly goals. We secured coverage at top online outlets that included Essentia as a leading brand in the organic mattress space, including Men’s Health, Good Housekeeping, and Refinery29. Another highlight of this campaign was DPM’s ability to keep consistent press through weekly and holiday sale coverage via their nurtured relationships with top commerce editors . Lastly, the team succeeded in garnering several podcast and speaking opportunities for founder & CEO, Jack Dell’Accio.

Media Coverage