About Elizabeth Katzman

Elizabeth Katzman (FDN-P) is a Functional Nutrition Practitioner and hormone health expert specializing in bone health, osteopenia prevention, and women’s metabolic wellness. After her own diagnosis with osteopenia, Elizabeth uncovered a critical gap in traditional health narratives: bone density is not just about calcium intake, but a reflection of hormonal balance, gut health, nutrition, and cardiovascular function. Through her upcoming book, Sexy Bones, she educates women, particularly those navigating perimenopause and menopause—on how to improve bone density, prevent osteoporosis, and make informed, proactive health decisions through a root-cause, functional medicine approach.

A former medical malpractice attorney turned Functional Diagnostic Nutrition practitioner, Elizabeth brings a uniquely analytical lens to chronic health issues, including thyroid dysfunction, mold illness, hormone imbalance, and metabolic health. Her work is both deeply personal and grounded in science, bridging the gap between clinical data and real-life application. Through her brand, Strong Choices, Elizabeth offers a personalized 6-month functional health coaching program, utilizing advanced lab testing, bioindividual protocols, and targeted lifestyle interventions to support long-term hormone balance, bone strength, and overall vitality.



90

Pieces of Coverage

15.4

Millions Estimated Views

Their Challenge

Elizabeth Katzman needed a comprehensive PR campaign to:

  1. Increase brand awareness and credibility within the media and female consumer spaces
  2. Expand her audience and thought leadership impact
  3. Create a presence of insightful authority in the women’s health space in preparation for her book launch

Our Challenge

Dunn Pellier Media was brought on to lead a comprehensive PR campaign to position Elizabeth Katzman as an authority in the women’s health and functional nutrition space. Using strategic positioning, DPM needed to expand awareness of Elizabeth’s insights and hormonal health coaching program, Strong Choices.  

A core challenge was bringing Elizabeth’s expertise into the media spotlight.  Specifically, as a build-up to her forthcoming book, Sexy Bones, DPM needed to expand Elizabeth’s influence and authority regarding bone health and how that is used as a lens for understanding whole-body health.  Additionally, it was a challenge to secure certain media opportunities that required specific certifications and titles (e.g., Registered Dietitian).



Goals

Positioning Elizabeth Katzman as a Leading Voice in Women’s Health, Hormone Balance, and Bone Health

The goal was to position Elizabeth Katzman as a leading authority in women’s health, bone health, and functional nutrition, particularly for women 40+. We aimed to increase national media visibility, secure high-impact placements, and elevate her voice in the perimenopause and menopause conversation to drive awareness and engagement for her Strong Choices wellness program.

  • Increase national media visibility for Elizabeth Katzman across women’s health, hormone health, and functional nutrition
  • Establish Elizabeth as an authority in bone health, osteopenia prevention, and osteoporosis education, particularly for women 40+
  • Elevate her voice in the perimenopause and menopause conversation, with a focus on hormone balance, metabolic health, and long-term vitality
  • Secure high-impact, top-tier media placements and podcast features to drive awareness and acquisition for her Strong Choices functional wellness program
  • Reframe bone health as a key indicator of whole-body health, connecting it to hormones, cardiovascular health, and longevity
  • Strengthen credibility and differentiation within a competitive health expert landscape through strategic positioning and expert storytelling
PR Strategy

Multi-Platform PR Campaign to Establish Authority in Women’s Health, Hormone Balance, and Bone Health

  • Dunn Pellier Media developed a multi-platform public relations strategy designed to position Elizabeth Katzman as a trusted voice in women’s health, hormone balance, and functional nutrition. The campaign focused on translating her science-backed approach into clear, media-ready narratives that would resonate with both consumers and top-tier editors.  At the core of the strategy was narrative development and expert positioning. DPM crafted distinct storylines around Elizabeth’s work in bone health, osteopenia prevention, hormone balance, and metabolic wellness, while integrating her signature coaching program, Strong Choices, as a natural extension of her methodology.
  • To expand reach and credibility, DPM executed a targeted media and podcast outreach strategy, securing opportunities across women’s health, nutrition, and lifestyle platforms, with a focused emphasis on audiences navigating perimenopause and menopause. Elizabeth was positioned not only as a practitioner, but as a relatable expert with both clinical insight and lived experience.



  • In parallel, DPM aligned all media efforts with the upcoming launch of her book, Sexy Bones, using it as a cornerstone asset to reinforce her authority in bone density, osteoporosis prevention, and whole-body health. This created a cohesive narrative across earned media, thought leadership, and long-form interviews.
  • The team also leveraged timely health conversations and emerging trends to insert Elizabeth into broader discussions around hormone imbalance, thyroid health, gut health, and longevity, ensuring consistent visibility across high-interest topics within the women’s health landscape.



Results

Our Results

The campaign significantly elevated Elizabeth Katzman’s visibility and credibility, positioning her as a recognized expert within the women’s health, hormone balance, and functional nutrition space. Through a targeted and strategic media approach, DPM secured 80+ earned media placements across both niche wellness outlets and top-tier publications, expanding her reach among highly relevant, engaged audiences.

In addition to press coverage, DPM facilitated a series of in-depth podcast interviews, providing Elizabeth with long-form platforms to communicate her expertise in bone health, perimenopause, menopause, and functional wellness. These appearances allowed for deeper audience connection and reinforced her authority in complex, high-interest health conversations.  Collectively, the campaign strengthened Elizabeth’s brand presence, increased awareness of her Strong Choices program, and established a foundation for continued growth leading into the launch of Sexy Bones.

Media Highlights:

  • SHAPE: “The 2026 Shape Fitness Awards: Editor-Tested & Expert-Approved Products to Keep You In Motion This Year”
  • SheFinds:  “8 ‘Healthy’ Breakfast Foods That Are Actually Highly Inflammatory: Oat Milk, Granola & More”
  • She Rises Studios:  “The Summer Glow-up That Starts From Within”
  • Woman’s World:  “‘I Thought Skipping Meals Helped’—WW Readers Share Weight Loss Myths Experts Want You to Forget
  • Travel + Leisure:  “We Asked 7 Nutrition Experts What Not to Eat on a Plane—Here’s Their ‘Must Avoid’ List”
  • Scary Mommy:  “Hot Sleeper? 13 Products To Help You Keep Your Cool”

Podcast Highlights:

  • The Menopause Disruptor Podcast:  “Why Your Birth Control Story Isn’t Over: The Lasting Effects of Synthetic Hormones with Elizabeth Katzman”
  • It’s HERTIME with Cody Sanders:  “The Pill Hangover: Healing Your Hormones After Birth Control with Elizabeth Katzman”
  • The Iconic Midlife with Roxy Manning:  “The Pill Hangover, Bone Health, and What to Eat in Perimenopause with Elizabeth Katzman”
  • Fit Chicks and Hormones with Angie Marone:  “All things Menopause & Hormones with Elizabeth Katzman of Strong Choices”

Media Coverage