Back in 2011, Drew embarked on his first biohacking weight gain & weight loss experiment and gained a wide range of media exposure from top tier outlets like CNN, FOX News, Good Morning America, and more. Nearly ten years later, Drew wanted to do it all over again, hoping to learn how his body might perform differently as he approached 40. A core mission of the Fit2Fat2Forty journey was to spread messaging around authenticity and empathy. Ultimately, Drew aimed to influence a shift in the fitness industry, challenging core motivations for why people choose to workout and encouraging a new emphasis on self-improvement from the inside out. Drew and his team employed the talent of Dunn Pellier Media to attract media attention in order to disseminate this important message as part of a comprehensive fitness and nutrition PR campaign.
The Dunn Pellier Media team faced a competitive and constantly shifting media marketplace, vastly different than ten years prior. The COVID-19 pandemic was an additional challenge in DPM’s effort to claim media space for Drew. Regardless of these obstacles, DPM remained steadfast in our efforts to secure both editorial and broadcast opportunities.