About Dr. Terry Walhs

Terry L. Wahls, M.D., is a clinical professor of medicine at the University of Iowa Carver College of Medicine in Iowa City and the director of the Therapeutic Lifestyle Clinic at the Iowa City Veterans Affairs Health Care System, where she treats veterans with autoimmune, neurological, and medical problems using diet and lifestyle interventions. In addition, she is a clinical researcher, studying the use of diet and lifestyle interventions in autoimmune and other chronic disease states; her current clinical trial featuring the Wahls Paleo Diet received the support of the National Multiple Sclerosis Society.

Diagnosed in 2000 with multiple sclerosis, Dr. Wahls became a proponent of integrative and functional medicine, which helped her create intensive nutrition, lifestyle, and neuromuscular electrical stimulation protocol that would treat the severe disability caused by her MS. She has made it her mission to spread the word about The Wahls Protocol and her own inspirational story of recovery through her TEDx talk, which has received more than 3 million hits; her website, www.terrywahls.com; the Wahls Foundation; and Wahls Protocol Seminars.


Billion Impressions


Billion Online Readership


Million Estimated Coverage Views


Million Print Viewership


Million Broadcast Viewership

Our Challenge

Gaining More Visibility for her Book Launch

Dr. Terry Wahls came to Dunn Pellier Media with the intention of gaining more visibility for her revised and expanded book launch of The Wahls Protocol: A Radical New Way to Treat All Chronic Autoimmune Conditions Using Paleo Principles. DPM was more than ready to build a comprehensive medical PR strategy.

PR Strategy

Utilizing Terry as an Expert on Podcasts and TV

Utilizing Terry as an expert

Dr. Terry Wahls’ expertise in diet and lifestyle was utilized various times by a diverse range of news outlets. Readers were directed to Dr. Terry Wahls’ personal site and Amazon book page for more information about her. Conversations such as how to best boost the immune system, hand sanitizer during the coronavirus, and why dairy is inflammatory are some of the examples of topics that Dr. Wahls contributed to as an expert. Online outlets that included Dr. Terry Wahls’ expertise include The Epoch Times, Glamour, Well+Good and more.

Partnerships with Leading Voices in MS

In order to gain trust and connect directly with the specific audience most-relevant to purchasing Dr. Terry Wahls’ book (people suffering from autoimmune issues, with MS being the most prominent), we created partnerships with some of the leading voices in MS.

#1 Nicole Apelian, Star of History Channel’s TV series “Alone,” biologist, anthropologist, and herbalist

  • Features Dr. Wahls’ new and expanded book on her website under “books” as the only book that she has not personally written or part of
  • Collaborated for a Facebook live all about Dr. Wahls’ new book

#2 Mark’s Daily Apple, one of the overall most popular and prestigious health and wellness blogs online

  • Featured two educational posts by Dr. Terry Wahls with book mentions

Podcast booking

Dr. Wahls’ expanded and revised book includes new studies and research that have circulated within the past few years, and because of the longer-format that podcasts offer, this gave Dr. Wahls the perfect opportunity to dive deeper into these. Podcasts also gave Dr. Wahls an opportunity to discuss all of her current ventures and strides, such as the MS funding her latest clinical trials (who once banned her completely).

Podcast bookings include: Broken Brain, Shawn Stevenson, Impact Theory, goopfellas, and more.

The Doctors TV

In efforts to truly showcase the impact that Dr. Wahls’ previous book has had on society, we honed in on the story of one woman who followed The Wahls Protocol and was able to truly turn her health and life around.

The days following the release of the TV taping, Dr. Wahls’ book at #52 jumped to #13 of all books sold on Amazon.

Media Coverage