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About Dr. Mindy Pelz

Functional health expert Dr. Mindy Pelz is a recognized leader in the alternative health field and a pioneer in the fasting movement. She’s a bestselling author of several books, and host of her own successful Youtube channel, and science podcast – The Resetter Podcast.

192

Pieces of Coverage

85.8

Billion Online Readership

2.88

Million Broadcast Viewership

Their Challenge

Although well-respected within her industry, Dr. Mindy was relatively unfamiliar to a mass audience and mainstream media outlets. She enlisted DPM to promote the release of her latest book “The Menopause Reset”, along with her message of a fasting lifestyle to help heal the body, and to increase her brand recognition to a national audience.

Our Challenge

Despite Dr. Mindy’s extensive experience and expertise within the wellness industry, DPM was challenged with identifying topics for Dr. Mindy that would appeal to a mass audience and help her achieve mainstream media coverage through a comprehensive PR campaign.

Goals

Introduce and Promote Dr. Mindy to Mainstream Media Outlets

  • Introduce Dr. Mindy as a credible source for a range of functional health topics relative to her practice, areas of expertise and The Menopause Reset
  • Increase media coverage of Dr. Mindy in mainstream media outlets
  • Promote The Menopause Reset as a go-to resource for new, science-backed information to help women thrive before, during and after menopause
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PR Strategy

Utilize Dr. Mindy’s Vast Knowledge

Establish her with important media contacts and leading news outlets.

DPM decided to use all of Dr. Mindy’s strengths not only expertise and book on menopause, but her vast knowledge of all topics related to health and wellness, specifically to fasting, women’s health, and hormones to help establish her with important media contacts and leading news outlets.

Results

Our Results

Despite DPM’s early challenges in the campaign of getting the mainstream media to embrace the topic of “menopause,” the agency was still able to establish Dr. Mindy as a leading wellness authority with recurring appearances on national shows TV shows.

Through our targeted PR efforts, Dr. Mindy’s Fast Like a Girl made numerous bestseller lists, including The Wall Street Journal’s bestselling non-fiction books list. It became the #1 biggest-selling release in 2023 for Hay House Publishing, with over 800,000 books sold. Additionally, the campaign catapulted Dr. Mindy Pelz’s role as a top women’s health authority from national prominence to international recognition and book sales. Her media placements increased by over 300% to 85.8 billion media impressions, her social media channels grew to well over a half million followers, and her YouTube Channel now boasts 1.5 million subscribers and over 60 million lifetime views. She has been featured in top media outlets, including Women’s Health, Well + Good, First for Women, Woman’s World, Prevention, The Doctor’s Farmacy podcast with Mark Hyman, the School of Greatness podcast with Lewis Howes, The Mel Robbins podcast, and on countless local and national TV segments.

Dr. Mindy also became a sought-after speaker for worldwide opportunities at respected wellness conferences, establishing her as a thought leader in women’s health. She spoke at events including Hay House’s “I Can Do It” event in Phoenix, Arizona, and hosted virtual seminars like “The Mask We Wear” event with celebrities Elle Macpherson and LeAnn Rimes.

 

 

 

Testimonial

A Word From Our Client

"Working with DPM has been a game changer for the growth of my brand! Not only have they been an incredible joy to work with, but they have opened more PR doors than I could have ever dreamed of. Knowing that DPM has a thorough PR plan for me has freed up my time and allowed me to focus more on serving my online community in a deeper way. Hiring DPM was one of the best business decisions I have made yet!"

Dr. Mindy Pelz

Media Coverage