About Dr. Mindy Pelz
Women’s hormone health expert Dr. Mindy Pelz is a recognized leader in the alternative health field and a pioneer in the fasting movement. She’s a bestselling author of several books, and host of her own successful Youtube channel and science podcast – The Resetter Podcast.
Pieces of Coverage
Billion Online Readership
Million Broadcast Viewership
Their Challenge
Although well-respected within the biohacking and functional health industry, Dr. Mindy was relatively unfamiliar to mass media and general consumers when she initially enlisted DPM to help promote the release of her book “The Menopause Reset” in 2021.
Our Challenge
Despite Dr. Mindy’s extensive experience and expertise within the wellness industry, DPM was challenged with identifying topics for Dr. Mindy that would appeal to the general public and help her achieve mainstream media coverage and consumer awareness.
Introduce and Promote Dr. Mindy to Mainstream Media Outlets
DPM set out to
- Introduce Dr. Mindy as a credible source for a range of functional health topics relative to her areas of expertise and The Menopause Reset
- Promote The Menopause Reset as a go-to resource for new, science-backed information to help women thrive before, during and after menopause
- Increase media coverage of Dr. Mindy in mainstream media outlets
Utilize Dr. Mindy’s Vast Knowledge and cultivate media coverage opportunities in top-tier health, wellness and lifestyle media outlets.
Establish Dr. Mindy with important media contacts and leading news outlets.
DPM strategically chose to leverage all of Dr. Mindy’s strengths to amplify her visibility and influence in the health and wellness space. While her expertise and book on menopause served as a strong foundation, we also highlighted her vast knowledge on a wide range of topics, including fasting, women’s health, and hormone optimization. By positioning her as a thought leader with deep insights into these critical areas, we ensured that her messaging would resonate with diverse audiences seeking trusted information on holistic wellness solutions.
To maximize her reach, DPM focused on connecting Dr. Mindy with key media contacts and securing opportunities with leading news outlets. By emphasizing her ability to speak authoritatively on trending health topics and providing actionable insights, we created compelling angles for coverage. This approach not only underscored her credibility and expertise but also expanded her platform to engage new audiences and solidify her status as a go-to voice in health, fasting, and hormone wellness.
Our Results
Despite DPM’s early challenges in the campaign of getting the mainstream media to embrace the topic of “menopause,” the agency was still able to establish Dr. Mindy as a leading wellness authority with recurring appearances on national shows TV shows.
Through our targeted PR efforts, Dr. Mindy’s Fast Like a Girl made numerous bestseller lists, including The Wall Street Journal’s bestselling non-fiction books list. It became the #1 biggest-selling release in 2023 for Hay House Publishing, with over 800,000 books sold. Additionally, the campaign catapulted Dr. Mindy Pelz’s role as a top women’s health authority from national prominence to international recognition and book sales. Her media placements increased by over 300% to 85.8 billion media impressions, her social media channels grew to well over a half million followers, and her YouTube Channel now boasts 1.5 million subscribers and over 60 million lifetime views. She has been featured in top media outlets, including Women’s Health, Well + Good, First for Women, Woman’s World, Prevention, The Doctor’s Farmacy podcast with Mark Hyman, the School of Greatness podcast with Lewis Howes, The Mel Robbins podcast, and on countless local and national TV segments.
Dr. Mindy also became a sought-after speaker for worldwide opportunities at respected wellness conferences, establishing her as a thought leader in women’s health. She spoke at events including Hay House’s “I Can Do It” event in Phoenix, Arizona, and hosted virtual seminars like “The Mask We Wear” event with celebrities Elle Macpherson and LeAnn Rimes.
A Word From Our Client
"Working with DPM has been a game changer for the growth of my brand! Not only have they been an incredible joy to work with, but they have opened more PR doors than I could have ever dreamed of. Knowing that DPM has a thorough PR plan for me has freed up my time and allowed me to focus more on serving my online community in a deeper way. Hiring DPM was one of the best business decisions I have made yet!"
Dr. Mindy Pelz
Media Coverage
