About Dr. Kien Vuu
Dr. Kien Vuu is one of the most sought-after anti-aging physicians in the country. At his Vuu MD Longevity and Performance Clinic, Dr. Vuu regularly works with celebrities, top corporate executives, and high-functioning professionals to optimize their health, performance, and vitality. He’s also a health media personality, appearing on national TV shows such as The Doctors and Access Hollywood, and helps to train the next generation of physicians as assistant professor of health sciences at UCLA. As someone who has overcome two chronic diseases himself, Dr. Vuu is passionate about empowering people to reclaim their health and live with fulfillment, abundance, and purpose.
Pieces of Coverage
Billion Online Readership
Million Estimated Coverage Views
Million Online Views
Their Challenge
In early 2019, Dr. Vuu started getting national recognition with show’s like Access Hollywood & Extra where he would go on and do light hearted wellness segments. He wanted to continue on that path and become somewhat of a celebrity wellness expert. Once the pandemic hit, the light hearted/fun wellness segments became few and far between.
Our Challenge
The Dunn Pellier Media team faced a competitive and constantly shifting media marketplace, vastly different than the prior two years. The COVID-19 pandemic was an additional challenge in DPM’s effort to claim media space for Dr. Vuu. Regardless of these obstacles, DPM remained steadfast in our efforts to secure both editorial and broadcast opportunities.
Garner Local and National Press Coverage
- Garner local and national press coverage around Dr. Vuu as a health expert
- Secure at least one national TV segment
- Create buzz around the book launch
Two-Dimensional Earned Media Strategy
After in-depth research and careful consideration, the following two-dimensional earned media strategy was determined to be the best method to achieve our collective goals:
Framing Dr. Vuu as the go-to expert on longevity and optimal health
A key message that our team prioritized was the uniqueness and novelty of Dr. Vuu’s expertise in longevity. It was a topic we could build out into many media sectors, including wellness, beauty, trending news, men’s health, and more. DPM saw this as a promising chance to gain attention from large outlets with expansive reach.
Positioning Dr. Vuu as an expert in work/life balance
While our team mainly prioritized pitching top-tier online and TV health & wellness outlets for feature stories on Dr. Vuu, we simultaneously positioned him as a top expert in the work/life balance conversation. This allowed us to cast a wider net into more business-focused outlets that were, at the time, covering work-from-home topics.
Our Results
Despite the challenges presented above, Dunn Pellier Media was successful in several ways. We secured coverage at top online outlets that included Dr. Vuu as an expert source, including PopSugar, Oprah Daily, and Yahoo Life. Another highlight of this campaign was DPM securing two national TV segments with CBS News and Daily Mail TV. Lastly, the team succeeded in garnering several regional TV segments in top markets, such as FOX 11, AZ Family, Good Morning AZ, and Good Morning Colorado.
A Word From Our Client
“Talk about a team that gets the job done and cares. I’m so glad I trusted Nicole and Dunn Pellier Media media with my book and brand launch. Where else would I land epic media hits while having the CEO engage with my social posts? It’s not just PR, it’s family."
Dr. Kien Vuu
Media Coverage
