About Dr. Hany Demian – BioSpine Clinic

Dr. Hany Demian is the founder and CEO of several companies, including PainCare Clinics in Canada and BioSpine Clinics in Florida, both specializing in pain management, regenerative medicine, and anti-aging therapies. With decades of experience at the forefront of interventional pain management, Dr. Hany’s mission is to empower individuals to live fulfilling lives free from the limitations of chronic pain, helping them unlock their true personal potential and achieve optimal well-being.

As the co-founder and CEO of multiple successful clinics, Dr. Hany Demian has set his sights on becoming a prominent thought leader in the pain management and wellness industry, sharing his expertise and innovative approaches to transform how pain and aging are treated worldwide.

 



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Millions Combined Total of Publication Wide Audience Figures for all Outlets Featuring Coverage

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Pieces of Coverage

Their Challenge

With minimal PR efforts and having spent most of his career in Canada, Dr. Hany Demian was unknown in the United States media market. The challenge for Dr. Hany Demian was to educate and establish solid relationships with media outlets, influencers, and industry stakeholders while effectively communicating his personal brand and BioSpine’s renewed focus on innovation in therapies in the health and wellness space.



Our Challenge

With Dr. Hany Demian’s limited brand presence and modest social media following at the outset, gaining initial traction and visibility required significant time and consistent effort. Breaking through the noise of a saturated pain management and wellness market demanded innovative, persistent strategies to differentiate Dr. Hany’s approach and clinics from countless competitors. Additionally, overcoming skepticism from both the public and segments of the medical community about pain management interventions posed a challenge, requiring robust educational efforts to build credibility and trust in Dr. Hany’s expertise and treatment methods.

Goals

Strengthening Authority, Market Presence, and Industry Connections for Dr. Hany Demian

The primary goals were to position Dr. Hany Demian as a leading authority in pain management and wellness, and to increase awareness and credibility for BioSpine Clinics in the Florida market. Additionally, we aimed to build strategic professional relationships and networking opportunities to expand Dr. Hany’s influence within the U.S. pain management and wellness communities.

Our Goals:

– Position Dr. Hany Demian as a leading authority in pain management and wellness by securing targeted media coverage, speaking engagements, and thought leadership platforms.

– Increase awareness and credibility for BioSpine Clinics in Florida through strategic PR efforts that highlight the clinic’s innovative, patient-focused treatments and proven outcomes.

– Build professional relationships and networking opportunities within the U.S. pain management, entrepreneurial, and wellness sectors to foster collaborations and expand Dr. Demian’s influence.

PR Strategy

Targeted Key Health and Wellness Media Outreach and Thought Leadership Development



  • Executive Thought Leadership Development
    Positioned Dr. Demian as an innovative authority in pain management, anti-aging, and regenerative medicine through expert commentary, ghostwritten editorials, and strategic message crafting for both medical and consumer audiences.

  • Targeted High-Impact Media Outreach
    Curated specialized media lists across healthcare, wellness, business, and entrepreneurial sectors. Secured diverse placements in national and regional TV, digital, print, and podcast platforms, supplemented by selective pay-to-play opportunities to maximize visibility.

  • Comprehensive Media and Communication Training
    Delivered ongoing coaching focused on on-camera presence, interview techniques, accent refinement, and effective soundbite delivery to prepare Dr. Demian for top-tier media appearances and public speaking engagements.

  • B2B Growth and Industry Networking
    Facilitated Dr. Demian’s participation in prestigious trade shows and conferences—including the Integrative Healthcare Symposium and TED Conference—to enhance his profile among industry peers, potential investors, collaborators, and referring physicians.

  • Brand Equity Building Beyond Patients
    Developed strategies that positioned Dr. Demian and his clinics not only as patient-focused care providers but also as attractive partners within the entrepreneurial and medical communities, strengthening credibility and opening doors for business growth.

Results

Our Results

Through a strategic, multi-channel PR campaign, DPM amplified Dr. Hany Demian’s profile and positioned him as an authority in pain management and wellness. By combining targeted media outreach with key event appearances, DPM significantly expanded his credibility and reach across both U.S. and Canadian markets.

DPM secured high-profile media placements for Dr. Demian, achieving prominent features in leading medical, wellness, business, and lifestyle outlets. This comprehensive media outreach not only enhanced his visibility but also sparked increased interest in his clinics in Canada and Florida.

Key placements included: CBS Great Day Live (Florida), ABC Morning Blend (Florida), Very Well Health Magazine, Healthcare Executive Magazine, Bloom TV, Mergemarket, FOX 5 (Las Vegas), Beverly Hills Magazine, Drop in CEO podcast, The Advisory with Stacey Chillemi podcast, and Real Conversation with Patricia podcast.

DPM secured Dr. Demian’s attendance at the Integrative Healthcare Symposium in New York City and the annual TED Conference in Vancouver.

A blend of earned media and pay-to-play opportunities allowed DPM to extend the reach and impact of the campaign, ensuring broad, high-quality coverage.

Total Impressions: 207 million

Business Impact:

  • BioSpine received increased inbound interest from U.S. patients and referring physicians
  • Strategic connections at medical conferences opened doors for speaking and partnership opportunities
  • Executive visibility helped lay the groundwork for future capital opportunities and U.S. clinic expansion

Why It Matters:

This campaign is a model for how Dunn Pellier Media builds executive visibility and corporate credibility simultaneously. By fusing health expertise with brand storytelling and media strategy, DPM helped create a powerful foundation for business growth and long-term thought leadership in a crowded marketplace.



Testimonial

A Word From Our Client

“Working with Dunn Pellier Media has been an incredible experience. The entire team, including Nicole, Melissa, and Cindy, were truly exceptional. Through this journey, I was pushed beyond my comfort zone, which helped me grow personally, professionally, and on social media. This growth has also significantly boosted my self-confidence tremendously. “

Dr. Hany Demian - Founder of BioSpine

Media Coverage