Utilizing Dr. Christian Gonzalez as an expert
Dr. Christian Gonzalez is a diligent researcher that takes time to break down studies to his podcast audience, de-mystify complicated concepts and shed light on the scientific evidence behind what health trends are rooted in science and which are not.
Dr. Gonzalez has a wide range of information that he informs his podcast audience about. We strategically choose relevant pieces of that information to present to the media for pitches around timely topics such as; greenwashing, strengthening the immune system during COVID-19, and trending vitamins and minerals during COVID-19. Online outlets that included Dr. Christian Gonzalez’s expertise include The Epoch Times, LA Times, Shape and more.
Our team identified “quarantine clean” as a trending term right when it was about to peak, making this perfect pitch material. We went on to create an entire TV pitch around how to give your house the “quarantine clean” naturally with the help of Dr. Gonzalez’s knowledge of DIY cleaning products and naturally-based at-home cleaning solutions. This resulted in a lengthy four-minute segment during a prime morning time on KTLA, the #1 news station in the second highest news marketplace in Los Angeles.
Additionally, our team identified basil as a trending topic on social media, with stars such as Oprah and Gwenyth Paltrow posting recipes with basil present. We knew that we had our hands on a potential national TV segment, with Dr. Christian Gonzalez’s knowledge of herbs and ability to break down scientific studies in layman’s terms. This summer basil-centered pitch highlighted not only the celebrities but the health benefits that we can all benefit from basil, especially during COVID-19. This resulted in a national segment on one of the hottest nationally syndicated entertainment TV shows, Extra.