Dr. Pompa’s Challenge
Although Dr. Pompa is a renowned health expert amongst his peers within the wellness industry, he was relatively unknown to a mainstream audience. His team enlisted DPM to establish him as a leading functional health expert within the mainstream media and to a broader audience of mass consumers through a practitioner PR campaign.
DPM was faced with the challenge of establishing credibility for Dr. Pompa as a trusted health expert, who although widely respected within his industry, lacked the M.D. certification often prioritized by health and medical media contacts. Additionally, both of his books had been originally published several years earlier, and the campaigned as a while required more time to educate the media and consumers alike on Dr. Pompa’s niche of “cellular detox” and its many applications.