About CAROL BIKE
CAROL Bike is the first AI-enhanced indoor cycling smart bike to use Reduced Exertion High-Intensity Interval Training (REHIT), a more advanced version of HIIT. REHIT delivers an efficient cardio workout in just minutes, improving fitness and reducing the risk of cardiovascular diseases like heart disease and diabetes. With AI-personalized resistance, users can enjoy short, impactful workouts, choosing from 20+ scientifically-proven workout options, connect with a virtual fitness community, or stream online content.
Billion Online Readership
Pieces of Coverage
Their Challenge
Since REHIT is still relatively unknown, there’s a significant need to educate people about this unique form of exercise that CAROL Bike offers. While there’s solid scientific backing for REHIT, it’s not widely recognized yet. Additionally, CAROL Bikes are not commonly found in mainstream gyms, and are only available in select locations, requiring most people to purchase and have them delivered to their home. The cost can also be a barrier for many potential users.
Our Challenge
With most consumers and the media unfamiliar with the brand and the science behind the bike, DPM was faced with first building credibility for the CAROL Bike and educating consumers and media alike on its technology. The high-end cost of the bike also proved to be a barrier for many budget-conscious consumers. Additionally, the indoor cycling market was already dominated by leading household brand Peloton. CAROL Bike had also not upgraded its technology or program features in several years, further challenging the DPM team with creating “news” for the brand.
Build awareness and education around the CAROL Bike and the benefits of REHIT (Reduced Exertion High-intensity Interval Training)
DPM set out to do the following:
- Build mass consumer awareness of the CAROL Bike by educating the public about the brand’s groundbreaking science while communicating its health benefits and innovative tech features.
- Build brand credibility by facilitating access via user trails to the CAROL Bike for consumer reporters and journalists to experience the product firsthand.
- Leverage powerful testimonials from real life customers and high profile influencers to establish social proof, amplify the brand’s messaging, and inspire potential customers and media to consider the CAROL Bike.
Emphasize CAROL Bike’s successful results and personalized training module to gain media opportunities in health, wellness, fitness, and lifestyle outlets
DPM’s multi-prong media outreach approach targeted relevant contacts in various areas of health, wellness, fitness, tech, e-commerce, and lifestyle. We facilitated numerous bike trials for journalists and influencers in exchange for product reviews, TV segments, podcast interviews, and social media posts to help position and promote the CAROL Bike as a must-have fitness solution for anyone looking for an optimal workout program with the least amount of time commitment.
We secured timely media placements to support the brand’s holiday sales promotions including Fourth of July, Labor Day, Black Friday, etc., and placements in holiday gift guides. Additionally, DPM secured feature editorial opportunities, TV and podcast interviews for CAROL Bike’s CEO Ulrich Dempfle to better communicate the brand’s origins and mission, while also increasing media opportunities and coverage for the brand.
Our Results
DPM secured extensive media coverage for Carol Bike, including features in premier fitness, tech, and wellness publications. This strategic campaign elevated the brand’s visibility, highlighted its innovative approach to AI-powered workouts, and drove a substantial increase in customer engagement and sales, positioning Carol Bike as a game-changer in the smart fitness equipment market. DPM secured media coverage for CAROL Bike with a variety of online, podcast, and TV outlets including Yahoo, Fitt Insider, Tom’s Guide, Brit+Co., Wellness Mama, Upscale Living Magazine, The Art of Being Well podcast with Dr. Will Cole, The Thrive State podcast with Dr. Kien Vuu, the Renegade Health Boss podcast, the “Your Life Arizona” talkshow, the Sleep Is a Skill Podcast, KATU, Good Housekeeping, and many others.
Media Coverage
