About BrightlyThrive

BrightlyThrive is a newly launched platform dedicated to redefining what it means to live with autoimmunity. Created by wellness entrepreneurs Noelle Creamer and Cassie Carpenter, who both dealt firsthand with their own autoimmune conditions, BrightlyThrive was born out of a mission to turn their pain into purpose. The BrightlyThrive app provides a safe space for members to connect, learn and thrive. With resources like expert-guides, educational programs, and a vibrant network – the brand aims to create a supportive community and spur a movement to empower individuals on their journey towards autoimmune wellness.

100,000

Online Readership

175 Million

Audience

54

Domaine Activity

24

Pieces of Coverage

Their Challenge

The co-founders of BrightlyThrive were challenged with gaining traction in an increasingly competitive wellness landscape of well-established experts, products and resources. The PR campaign also started before the site was launched, meaning some opportunities (TV, mass consumer online placements, etc.) had to be put on hold until the site was live and available to consumers.

 

Our Challenge

DPM was faced with the following challenges in launching and establishing BrightlyThrive

  • Creating mass consumer awareness for an unknown brand and co-founders with minimal previous PR visibility.
  • Educating the media on the many different types of autoimmune conditions, and the millions of Americans affected by autoimmune illnesses.
  • Brainstorming pre-launch strategies to help lay a strong foundation to support the PR campaign.
Goals

Educate And Create Brand Recognition Awareness

DPM and BrightlyThrive identified the following goals for the PR campaign

  • Help the co-founders (Noelle and Cassie) become experienced, media savvy experts to attract more interview opportunities
  • Develop compelling messaging and PR support collateral to tell the brand’s story, set it apart from potential competitors, and help gain traction in the crowded wellness media space.
  • Secure local print opportunities profiling the co-founders as socially-minded, driven entrepreneurs creating a business with a strong“pain to purpose” component.
  • Secure TV opportunities post launch to drive traffic to the brand’s website and encourage new member signups.
  • Create consistent, ongoing media coverage to help build the brand to top-of-mind consumer awareness – tying in timely media topics.
PR Strategy

Cultivate media coverage opportunities in top-tier health, wellness and lifestyle media outlets

DPM set out to establish BrightlyThrive in the increasingly crowded wellness media landscape by incorporating the following:

  • Leveraged the co-founders’ first person testimonials to create immediate media coverage opportunities.
  • Educated the consumers on the many different types of autoimmune illnesses, including more common conditions like diabetes.
  • Aligned the brand with timely trending topics and relevant studies to create additional editorial opportunities.
Results

Our Results

  • DPM was able to secure significant pre-launch, launch, and post launch coverage for BrightlyThrive in local and national media including feature coverage in Authority Magazine, Natural Awakenings Magazine, The Chandler Arizonian newspaper, and the Chandler Daily Independent.
  • Utilizing the co-founders’ strong interview skills, DPM was able to secure multiple TV and podcast interviews on relevant health and wellness outlets including The Made to Thrive podcast, the Thrive State podcast, The Over 50 Health & Wellness podcast, The Joel Evans podcast, The Mind Movement Health podcast, The CW7 “Arizona Daily Mix” Talkshow, News 9 ABC, and more.
Testimonial

A Word From Our Client

"Working with the team at DPM was a great experience! The exposure and connections we gained through their efforts were invaluable in sharing our story and expanding our reach. We really appreciated their prompt communication, clear guidance on opportunities, and their ability to adapt pitches based on our evolving needs and growth. The whole team works really hard and is so great to work with, thank you DPM!"

Noelle Creamer - Co-founder

Media Coverage