About Anne Mahlum
Anne Mahlum is a strong businesswoman, fitness innovator, serial entrepreneur, and devoted philanthropist. She is the founder of successful businesses and ventures such as “Back on My Feet,” a national non-profit organization that uses running as a vehicle to help those experiencing homelessness become empowered to change their lives, and “Solidcore,” a Pilates-based fitness studio with 100 locations across the US, with Anne personally raising over $200 million in private equity, and selling for over $88M.
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Their Challenge
The contemporary business landscape is highly competitive, particularly within the fitness and entrepreneurial industries. Despite challenges and some past press coverage from non-vetted sources regarding allegations by former employees of Solidcore, Anne has persevered, demonstrating her commitment to progressive leadership and creating positive change through her ventures.
Our Challenge
DPM was challenged to help make Anne and her accomplishments stand out within a congested fitness, business, and entrepreneurial landscape. DPM also needed to be prepared to address any past negativity by consistently and proactively highlighting Anne’s positive contributions to the industry.
Elevate Anne Mahlum brand and establish her as a thought leader in wellness
DPM set out to:
- Elevate Anne Mahlum’s brand and establish her as a leadership, entrepreneurship, and health and wellness thought leader.
- Work in conjunction with her press announcement about selling Solidcore and any future announcements about her newest venture projects.
- Further expand the reach and impact of Anne’s message and unique approach to leadership and entrepreneurship, which emphasizes philanthropy, personal growth, and female empowerment.
Cultivate media coverage opportunities in top-tier fitness and entrepreneur media outlets
DPM highlighted Anne Mahlum as a respected leader in her field, showcasing her accomplishments and expertise through targeted messaging and media outreach. By leveraging Anne’s professional experience and compelling personal narrative, DPM developed vital messaging and angles highlighting the importance of happiness, success, mental health, a money mindset, a purpose-driven life, and becoming the best version of oneself.
Our Results
Despite DPM’s early challenges in securing media coverage for Anne’s unique story, DPM was able to achieve high-level placements for industry-specific and mainstream media: CNBC Make It, Fortune, Business Insider, Success Magazine, News Nation, New York Post, BizJournals, FOX 5 DC, and more.
A Word From Our Client
"I have worked with several PR firms and you guys are heads and shoulders above anyone else I’ve worked with. Thank you for doing an incredible job and please use me as a reference whenever you need."
Anne Mahlum
Media Coverage
