Initially, a well-established European enterprise, Ańalemma aimed to penetrate the US market, broaden exposure, and expand its brand influence via online platforms like Instagram and YouTube. The primary hurdle encompassed introducing a novel yet intricate hydration product to the American market and identifying receptive consumer communities.
Our task at DPM involved presenting Ańalemma in an accessible manner to our stakeholders and diverse audience segments. Given the product’s novelty and complexity, extensive education and testing phases were imperative. Flexibility and creativity were vital throughout, ensuring resonance with influencers and media entities across various wellness spheres. Adapting strategies to regain momentum and ideating new synergies helped solidify Ańalemma’s presence in diverse markets. In the end, we were successful at conjuring up new ideas that could tie Analemma’s partnerships together in a way that makes sense, helping to pave a path for the brand to find its footing and continue its growth in various markets.