About Ańalemma-Water

Ańalemma represents a revolutionary breakthrough in water restructuring. It embodies a travel-sized clear quartz, crystal tube-wand filled with “Mother Water,” transforming ordinary tap water into a highly charged, comprehensive, coherent state. This intricate process involves geometric forms, precious metals, and lighting, orchestrated under specific star constellations, omitting any reliance on electricity or chemicals.



3.27M

Combined total of Instagram followers for the accounts that posted content

3.41M

Total views of coverage, based on audience reach & engagement rate on social

3.7B

Combined total of publication-wide audience figures for all outlets featuring coverage

22.6K

Combined total of likes, comments and shares on social media platforms

749K

Lifetime views of social posts, based on audience reach and engagement rate

Their Challenge

Initially, a well-established European enterprise, Ańalemma aimed to penetrate the US market, broaden exposure, and expand its brand influence via online platforms like Instagram and YouTube. The primary hurdle encompassed introducing a novel yet intricate hydration product to the American market and identifying receptive consumer communities.



Our Challenge

Our task at DPM involved presenting Ańalemma in an accessible manner to our stakeholders and diverse audience segments. Given the product’s novelty and complexity, extensive education and testing phases were imperative. Flexibility and creativity were vital throughout, ensuring resonance with influencers and media entities across various wellness spheres. Adapting strategies to regain momentum and ideating new synergies helped solidify Ańalemma’s presence in diverse markets. In the end, we were successful at conjuring up new ideas that could tie Analemma’s partnerships together in a way that makes sense, helping to pave a path for the brand to find its footing and continue its growth in various markets.

 

Goals

Elevating Analemma’s visibility in the US wellness market and mainstream media

  • Showcasing the brand’s two hydration optimization products
  • Garnering media traction for Ańalemma’s pioneering research and breakthroughs
  • Educating our network on the science and advantages of the product for effective promotion
  • Tailoring creative pitches to engage diverse audience segment
  • Identifying prominent podcast and speaking opportunities for Ańalemma’s key personnel
  • Establishing and nurturing long-term affiliate partnerships for sustained success
PR Strategy

Increase Brand Awareness via Social Media Marketing and Podcast Placements

Our strategy revolved around comprehensive research to comprehend Ańalemma’s science and benefits, adapting our pitches to suit diverse avenues effectively. By engaging influencers and media outlets from wellness, biohacking, science, beauty, fitness, spirituality, agriculture, and luxury sectors, we highlighted coherent water’s relevance in each sphere.

Focusing on podcasts, we successfully secured multiple episodes that served as gateways to Ańalemma’s target markets, nurturing these connections for ongoing success.

Results

Our Results

Through DPM’s efforts, Ańalemma garnered 77+ media features reaching 3.41M coverage views, including articles, social media partnerships, and podcast episodes, resulting in a 4% increase in US conversions. Media highlights included US Wire, Authority Magazine, Yahoo, and Men’s Journal, alongside regional news segments aired across the US- “Summer Soiree Style (WTNH Connecticut)” and “Life Style Today (WLNY New York, WPSG Philadelphia, KTXA Dallas, WUPA Atlanta, KSTW Seattle, WTOG Tampa, WPCW Pittsburgh)”. DPM also fostered significant relationships with influential podcasters, including “The Lyfe Stylist Podcast with Luke Storey”, “The Human Upgrade with Dave Asprey”, and “The Resetter Podcast with Dr. Mindy Pelz”. Ańalemma also secured invitations for 2 years in a row to Dave Asprey’s Biohacking Conference, enhancing its visibility and sponsorship in event marketing and newsletters.



Testimonial

A Word From Our Client

"Working with Sean has been an exceptional experience. His expertise in reaching out to podcasters and influencers is truly impressive.

Sean consistently delivered fantastic collaborations that had a significant impact on my business. He has an innate ability to identify lucrative opportunities and secure them, which is a testament to his skill and dedication. What sets Sean apart is his professionalism and enthusiasm. He approaches his work with a genuine passion, and it's evident that he genuinely cares about his clients' success. Sean is not just a collaborator; he's a reliable partner who makes the process smooth and enjoyable.

I confidently recommend Sean to anyone looking to expand their reach in the podcasting and influencer marketing space. He's a true professional who can help you achieve your goals and take your business to the next level. Thank you, Sean, for your hard work and dedication. It's been a pleasure working with you"

-Mario Brainovic, CEO of Ańalemma Water

Media Coverage