The 550 CLUB FOR EXPERTS, BRANDS
It’s PR, brand building and more…
Starts February 6, 2012
Grow your brand and generate income. Improve your marketing, PR, social media and build your brand. This one of a kind PR mastermind club gives you an all access pass to our knowledge and brand building expertise. Every other Monday, (that’s 2 calls per month) you’ll call in to our 550 Club hotline for a 90-minute brand building call.
Our bi-monthly calls will run 5:30-7:00 PST. Call in number will be provided upon payment each month. Join as a member of “the 550 Club” for $550 per month. Recommended sign up for participants is 6 months to gain maximum PR and brand building benefits. We know that you will gain great insight and experience from this program, but as an additional incentive, you will save by pre-paying for 3 months or more. Purchasing 6 months up front is the best deal, with a savings of $300.
Each call will have a different brand or media topic for discussion.
(Example call run down below).
The 550 CLUB FOR EXPERTS, BRANDS – Call #1
The Perfect Elevator Pitch: Who are you? What’s your elevator pitch?
Does your brand come across in an easy to understand way for the media? Are you getting your point across in a way that serves you or your brands and it’s story? Being able to sum up unique aspects of your service or product in a way that excites the media should be a fundamental skill. We'll talk about that brand message starting with your elevator pitch. This is one of the most effective methods of reaching the media and an audience. We will ask everyone for a quick paragraph on each person’s brand message before our call. We will then tweak your message for the television audience and new media and pitch it back to you. This is your elevator pitch. You'll learn how your elevator pitch is the most important tool in selling you or your brand. You must also be able to adjust the pitch to the person who is listening, and refine it as you and your business continue to grow and change.
Our goal: To get you to be able to speak about who you are and what you do in a clear, concise, understandable way that will entertain, and inform anyone about what you do and get them to want to know more about you or your brand for their audience.
Call Details: We will give an overview about our company, and how we have helped brands get stellar results – The Lesson: Your message on who you are and what you or your brand does is very important. This is your pitch. Your pitch is the most important thing you can do to promote yourself. If you can’t tell people what you do in a simple elevator pitch, how will you get the media to take interest in you. We’ll give you tips on how to make your pitch the perfect pitch (how to keep it fresh, always be prepared while knowing your target audience and what your are trying to achieve all while letting your passion about what you do show pitching a producer or Editor). Pitches will be submitted in one paragraph a week before the call.
The 550 CLUB FOR EXPERTS, BRANDS – Call #2
Perfecting your Pitch, Talking Points & Do I need a Media Kit:
In your media toolbox you need to learn certain techniques to give you a good edge. You also must be able to have great talking points for any interview you book. You'll learn how important it is to be your own media entrepreneur to get yourself PR, build your credibility and build your brand. We’ll cover what are good talking points and bad ones. Good talking points are clear and concise anticipating what the press will ask. Most bad talking points are too lengthy, or drowning your point in a sea of text. Next we’ll cover why it’s good to have an online press kit. Press kits have significant proven results in the media for brands who use them. We'll give some simple steps to create a pitch package of materials for you or your brand to be able to present to media contacts and business associates. Lastly, we will help you perfect a pitch along with your brand message for the media. We will have each brand and or expert create their own pitch for the following weeks class along with thoughts about their own press kit to present to the mastermind group.
Call details: Most of the call will be instruction, with an assignment at the end for the next weeks call.
The 550 CLUB FOR EXPERTS, BRANDS – Call #3
Perfecting your Pitch, Talking Points & My Media Kit:
Each brand will have 5 minutes to pitch the group their pitch along with their talking points. Each brand will get 2 minutes of feedback from us. At the end of the 60 minutes, we will have an open discussion for 30 minutes for feedback for each other about one another’s pitches, talking points and media kit ideas.
Call details: Most of the call will be brand pitches and media kit discussions.
The 550 CLUB FOR EXPERTS, BRANDS – Call #4
What’s the Deal with Social Media:
We’ll cover how blogging, tweeting and re-tweeting can change your life. How having the right website and great content with the right message will change your business as you promote your message. Facebook, Twitter, Blogging, Vimeo, Website…they all tie in and are equally important in building your brand.
Call details: Most of the call will be instruction, with an assignment at the end for the next weeks call.